The Future of (Chicago) Journalism – Part III – Aggregating the “Market of the Whole”

chi futureMay 30. The future is hidden in plain view. At  the moment traditional journalists are paradoxically among the very last to see or get journalism’s best and brightest future.

  • In this future, interactive, dialogic media will transform passive readers and viewers of monologic media into active users and participants. (This much everyone sees happening today.)
  • Interactive, problem-solving media will initially disrupt but eventually co-exist with traditional information-disseminating media like newpapers, magazines and non-interactive TV.
  • The smaller, targeted and hence excluding audiences of traditional media will rapidly aggregate themselves into the very large, all-inclusive audiences of problem-solving media and its twin cousins: opportunity-maximizing media and conflict-resolving media.
  • Non-partisan, all-inclusive mediating media – media that aggregate all members of a community, large or small, in order to define and solve problems, maximize opportunities and resolve  conflicts – will disrupt and substantially reduce the impact of media that tend to divide or polarize segments of a community against each other.
  • Believe it or not, mediating media will bring out the best in citizens and government, not the worst.
  • Aggregating media will target the NEW HOLY GRAIL OF MARKETING: the MARKET OF THE WHOLE of all members of a community, old and young, male and female, gay and straight, rich and poor, left and right, native and foreign born.
  • The ultimate market of the whole in America? It’s all 300 million Americans.
  • The aggregation of smaller exclusive audiences into larger inclusive audiences will occur at local, state, national and, in time, international levels.
  • These ideas flow from Marshall McLuhan’s global village and George Gilder’s amazingly prescient little book, Life After Television: the Coming Transformation of American Life (1988).

How could the logic of this future not be any plainer?typewriter_jpg

Didn’t President Obama promise this future to America in 2008: a future where citizens and government actually listen to each other and work together to solve problems?

Yet who’s building the non-partisan, mediating media needed to make this future a reality? (We are, right here, for one.)

Why doesn’t America already have a problem-soving, mediating media? Here are several reasons.

And – most important for Chicago’s underemployed journalists – how can a mediating media be monetized? Well here’s one way of many we’ve thought of.

Wake up, People!

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One thought on “The Future of (Chicago) Journalism – Part III – Aggregating the “Market of the Whole”

  1. Pingback: A Future History of Today’s Chicago Future Media Conference (CFMC)! « Seeding Civic Media

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